Archive for August, 2008
Blogging Reporters Versus Experts
There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).
If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank; you want to be the expert.
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Proud To Be A Blogging “Brand” Newbie
I just finished reading a blog post entitled “10 Easy Ways To Make Yourself Look Like A Blogging Newbie”. It is a satirical article poking light-hearted fun at being a blogging newbie while at the same time illuminating us to the amateurish mistakes we make.
The article was posted on May 19th 2007, has 128 comments and still generates comments today.
I’d say this author knew this post would strike a nerve with his audience.
Here is the first sentence.
<sarcasm>I’m sure that you all want everyone to think that you’re a blogging newbie! That’s what I want! Wouldn’t that be an awesome way to develop your brand?
Huh????
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Night of the Living In Basket
Emptying the contents of my email client’s In Basket is a daily chore. Make that an hourly chore.
Many a stalk of email wheat gets burned with the chaff depending on my mood.
What’s really funny is how many times I’ve unsubscribed these email trespassers from their paternal auto responding parents.
Oh, I’ve hit the “HELP” key on “Outlook” and created some Jim-Dandy “Rules” to wipe these suckers out.
Still they return.
My In Basket resembles a scene out of “Night of the Living Dead”. Zombie emails returning from the Internet dead zone to suck the life out of my day.
Sometimes it feels like a nightmare with no morning.
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Fill It Up and They Will Feed or Read - NOT!
What you are looking at is my latest attempt to attract birds. A couple of months ago I filled this tube bird feeder with some cheap old bird seed from last year.
I’m thinking to myself, “Ahh the birds will love it. The seed looks fine to me and after all they’re just wild birds, they’re hungry and they’ll eat anything…right? Wrong.
The feeder hung abandon for over a month. Nary a wing in sight of the thing for the entire time. Now…I’ve been told it can take up to three weeks for birds to find feeders but I gave up when a mangy squirrel started to borough his way into one of the yellow holes on the feeder.
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Don’t Worry be Crappy
photo credit: shashiBellamkonda
This creative blog headline is courtesy of venture capitalist and former Apple computer evangelist Guy Kawasaki. Don’t worry, be crappy is axiom number 5 out of 11 axioms Guy created to help explain the Art of Innovation. It reads like this;
An innovator doesn’t worry about shipping an innovative product with elements of crappiness if it’s truly innovative. The first permutation of a innovation is seldom perfect–Macintosh, for example, didn’t have software (thanks to me), a hard disk (it wouldn’t matter with no software anyway), slots, and color. If a company waits–for example, the engineers convince management to add more features–until everything is perfect, it will never ship, and the market will pass it by.
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Beginning to Understand Bounce Rates
When you are treading water at Affiliate Ground Zero website metric terminology webmasters and webmistresses take for granted can be difficult to fully grasp.
By the way, who was the Internet narcissist who decided “WEBMASTER” defined those of us whose job it is to build and promote web sites? I’m not real comfortable with attaching the word “master” next to anything in my life. “WebServant” seems the more appropriate title.
One website metric term I have grappled with is Bounce Rate? I recently found a web page that did a nice job explaining what a bounce rate is and why it is important.
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Flip Unwanted Domains
My wife and I are fans of the reality television shows on House Flipping.
You know the premise of these shows. Someone will purchase a home that needs to be renovated and then will “flip it” (sell it) for a profit. At least that is the theory. It doesn’t always work out that way.
This make-the-best-of-it financial mentality appeals to me for many of the domains I currently own. Instead of trying to create long-term streams of passive online income with domains purchased with an Affiliate Marketing mindset equivalent to a kindergarten student, why not “flip” this online real estate for whatever I can get for it and move on.
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Content Modeling - SEOBook Blog
| Content Statistics on SEOBook Blog: August 7th - 22nd | ||||||
| -Post- | -Words- | -Quotes- | -Videos- | -Pictures- | -Internal Links- | -External Links- |
| 1 | 131 | 3 | ||||
| 2 | 115 | 1 | 3 | |||
| 3 | 120 | 1 | 6 | |||
| 4 | 84 | 1 | ||||
| 5 | 110 | 1 | 1 | 2 | ||
| 6 | 339 | 1 | 19 | |||
| 7 | 145 | 1 | ||||
| 8 | 281 | 2 | 1 | 3 | ||
| 9 | 170 | 1 | 1 | 22 | ||
| 10 | 408 | 1 | ||||
| 11 | 146 | 1 | 1 | 2 | ||
| Total | 2,049 | 6 | 3 | 5 | 4 | 57 |
| -Avg/Post- | 186 | .55 | .27 | .45 | .36 |
5.2 |
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Creating Pillar Content
I’m on lesson 4 out of 27 in the Blog Mastermind course. Creating “Pillar Content”, or let’s just say creating content with the purpose of engaging readers on their turf, has yet to be covered. What better way to learn how to create “Pillar Content” than by doing. It crossed my mind to set up a self-challenge and find out if I can create my own “Pillar Article Series”.
I feel like Al Pacino crying out in the movie; Sent of a Woman, “I’m in the dark here!” oooaaaaahhhh
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On The Affiliate Brink
There was a happy ending to this poor guy’s dilemma in what is one of the most incredible videos I’ve ever witnessed. Suicide aside, with the recent cuts in their affiliate force by the eBay Partner Network, BANS users must feel like at any minute they could be swept over the affiliate-brink. Especially if a good chunk of their income is dependent on EPN. I realize PepperJam is a fall back position for BANS users, but it still looks precarious at best and not an affiliate-ledge I’d like to be perched for any length of time waiting to be rescued.
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