Beginning to Understand Bounce Rates
When you are treading water at Affiliate Ground Zero website metric terminology webmasters and webmistresses take for granted can be difficult to fully grasp.
By the way, who was the Internet narcissist who decided “WEBMASTER” defined those of us whose job it is to build and promote web sites? I’m not real comfortable with attaching the word “master” next to anything in my life. “WebServant” seems the more appropriate title.
One website metric term I have grappled with is Bounce Rate? I recently found a web page that did a nice job explaining what a bounce rate is and why it is important.
Bounce Rate is the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages or leave without going any deeper into the site. Bounce rate is measured as a percentage. Ideally you want your site pages to have a lower bounce rate.
As an admitted content publishing newbie holding a low “bounce rate” goal in the forefront of my mind as I produce content helps me stay on a general content publishing path. Even when the content produced is off topic I can still use my understanding of the importance of bounce rate to write with the purposeful intent of being authentic and interesting to my readers. They might just say, “hey, I’ll check something else out on this site, I like the way this guy communicates.”
I want to fight the urge to become nothing more than a “technical writer” constantly pumping out educational “primers” on subject after subject. What a bore! And if it’s boring to me when I write, chances are great it will be boring to readers when they read.
How you communicate can be as important as what you communicate and help to keep those bounce rates low.
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