Content Creation
You Want To Be A Blogging Expert
Notes Part 1 - on Yaro Starak Article - Blog Reporter versus Blog Expert
When I run across blog posts worthy of educational reading I break out my FireFox Scrapbook plugin and start taking copious notes. Here is the first section of notes and my thoughts on those notes taken from yesterday’s post entitled “Blogging Reporters Versus Experts.
Article: There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).
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Blogging Reporters Versus Experts
There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).
If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank; you want to be the expert.
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Proud To Be A Blogging “Brand” Newbie
I just finished reading a blog post entitled “10 Easy Ways To Make Yourself Look Like A Blogging Newbie”. It is a satirical article poking light-hearted fun at being a blogging newbie while at the same time illuminating us to the amateurish mistakes we make.
The article was posted on May 19th 2007, has 128 comments and still generates comments today.
I’d say this author knew this post would strike a nerve with his audience.
Here is the first sentence.
<sarcasm>I’m sure that you all want everyone to think that you’re a blogging newbie! That’s what I want! Wouldn’t that be an awesome way to develop your brand?
Huh????
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Night of the Living In Basket
Emptying the contents of my email client’s In Basket is a daily chore. Make that an hourly chore.
Many a stalk of email wheat gets burned with the chaff depending on my mood.
What’s really funny is how many times I’ve unsubscribed these email trespassers from their paternal auto responding parents.
Oh, I’ve hit the “HELP” key on “Outlook” and created some Jim-Dandy “Rules” to wipe these suckers out.
Still they return.
My In Basket resembles a scene out of “Night of the Living Dead”. Zombie emails returning from the Internet dead zone to suck the life out of my day.
Sometimes it feels like a nightmare with no morning.
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Don’t Worry be Crappy
photo credit: shashiBellamkonda
This creative blog headline is courtesy of venture capitalist and former Apple computer evangelist Guy Kawasaki. Don’t worry, be crappy is axiom number 5 out of 11 axioms Guy created to help explain the Art of Innovation. It reads like this;
An innovator doesn’t worry about shipping an innovative product with elements of crappiness if it’s truly innovative. The first permutation of a innovation is seldom perfect–Macintosh, for example, didn’t have software (thanks to me), a hard disk (it wouldn’t matter with no software anyway), slots, and color. If a company waits–for example, the engineers convince management to add more features–until everything is perfect, it will never ship, and the market will pass it by.
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Beginning to Understand Bounce Rates
When you are treading water at Affiliate Ground Zero website metric terminology webmasters and webmistresses take for granted can be difficult to fully grasp.
By the way, who was the Internet narcissist who decided “WEBMASTER” defined those of us whose job it is to build and promote web sites? I’m not real comfortable with attaching the word “master” next to anything in my life. “WebServant” seems the more appropriate title.
One website metric term I have grappled with is Bounce Rate? I recently found a web page that did a nice job explaining what a bounce rate is and why it is important.
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Creating Pillar Content
I’m on lesson 4 out of 27 in the Blog Mastermind course. Creating “Pillar Content”, or let’s just say creating content with the purpose of engaging readers on their turf, has yet to be covered. What better way to learn how to create “Pillar Content” than by doing. It crossed my mind to set up a self-challenge and find out if I can create my own “Pillar Article Series”.
I feel like Al Pacino crying out in the movie; Sent of a Woman, “I’m in the dark here!” oooaaaaahhhh
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Digging for Content
Even the best bloggers have to dig for content. Many of the newsletters I receive from the most well known bloggers out there today rehash old topics. That’s OK with me. I need to re-read some of these well-trodden subjects.
The point is that content doesn’t always have to be brand-spanking-new to be valuable. Old content on important topics can be recycled to tie into a new product or a new service. Re-inventing the wheel everyday in the form of new content might not be necessary if the objective can be hit with the old content.
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Content Themes for Blog
Thrusting my flag into the ground and staking claim to a few “homestead” themes for Affiliate Ground Zero is challenging. Creating a writing habit is one thing but creating a writing habit that has a point and adds value to visitors is another.
Mission accomplished in regards to creating a writing habit. This is my 31st straight day posting a blog entry. Like any new habit, it can be broken easier than it was created. If my new writing habit is to continue it needs focus and direction. With that in mind this short post is dedicated to exploring three possible blog themes.
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The Face of Authority Content
What does the face of authority content look like?
Is it conversational in style inviting readers to join in or commanding in tone with little concern of outside reader opinion? Must it be instructional in format and purpose?
Can authority content be inspirational, sad or funny with no other purpose than to elicit emotion? What about content that asks questions generating new thoughts and ideas from overworked topics? Can it ever be considered the face of authority content?
Of course it can. The faces of content burned with the brand of authority are limitless.
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