CONTENT IS KING

Posted by Mark McClean
July 26, 2008

I have been “mulling” what JTPratt so clearly and eloquently stated in his recent BANS blog entry entitled “Why BANS Niche Sites get Banned from Google”.

I’m not putting words in JT’s mouth, but what JT’s blog post alerts ME to is that the vast majority of my affiliate marketing time and effort should first be focused on the consistent production of web content across the current web domains I have interest in that both entertains and educates my readers. In that order.

For the time being all other educational areas of web site publication should be shoved way way way back into the cheap seats of what’s necessary to learn in web site production. Until I am ready, willing and able to create web content readers find worthy of their seemingly ever-decreasing time, all that slick web publishing nerdy techno-babble-stuff, I am so easily sucked into reading and love to tinker with, should be filed under the “electives” category in my new two year Web Site Publishing curriculum I desperately need to create for myself.

Forget site monitazation…forget keyword research…forget finding super-duper profitable niches everyone but me is interested in…forget pounding myself over the head because I can’t seem to understand the supposedly inter-galactically complex and ever changing world of search engine optimization (SEO) where most of us, if a gun were held to our head, would admit our first thoughts are to please Google not our readers.

Until I have a firm handle on consistent quality content creation, I’m just spoiling myself by reading the technical or the desert menu portion of web site publication. Great web content is the meat and potatoes of site nutrition, the better the content the better the site nutrition.

All of us AGZs have precious few minutes in our day.  My first impression taken from a broad overview of my time and effort over the last 2 years shows me I am still at Affiliate Ground Zero because I have made it all to friggin complex! I need to get mad, push myself away from all the technical website “mumbo-jumbo”, pick some dog-gone subjects, research them on the Internet or my local library, create an outline of topics and sub-topics and start stringing some compelling sentences together people will actually read for Pete’s sake. I mean come on, should the field of web site publication really be equated with brain surgery? I don’t think so. Please tell me it’s not because I haven’t got a prayer if it is.

Allowing myself to fall into the web site “tips and tricks” quick sand mentality has halted all meaningful affiliate marketing progress and I need to wake up to the fact that CONTENT IS KING, even if some guru tells me it isn’t, which I have actually read. Content is King, at least at Affiliate Ground Zero it is!

I just checked my HostMonster web hosting account and I currently own 20 domain names, 8 of which I can conjure up enough interest to write some content for on a consistent basis. I think? Why 12 domains with no interest to write content for? That’s blog content for another post. For now I will just chalk those 12 domains up to growing pains in my affiliate marketing education.

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Content Creation

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