Night of the Living In Basket
Emptying the contents of my email client’s In Basket is a daily chore. Make that an hourly chore.
Many a stalk of email wheat gets burned with the chaff depending on my mood.
What’s really funny is how many times I’ve unsubscribed these email trespassers from their paternal auto responding parents.
Oh, I’ve hit the “HELP” key on “Outlook” and created some Jim-Dandy “Rules” to wipe these suckers out.
Still they return.
My In Basket resembles a scene out of “Night of the Living Dead”. Zombie emails returning from the Internet dead zone to suck the life out of my day.
Sometimes it feels like a nightmare with no morning.
While carefully sifting the wheat from the chaff this morning I clicked on a newsletter I haven’t read in awhile.
Charles Heflin has a link worthy blog post entitled “Traffic From Social Networks Does Not Convert!” This is post 3 in a series on social media based on Charles’s own test results. Charles talks about creating content following the 3 E’s of social media…Educational, Entertaining or Enlightening. He produced a youtube video overview of the whiteboard process he uses to run his social media campaigns.
Pretty cool.
Speaking of cool, check this short video out. Great content is packaged in all kinds of creative ways.
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