You Want To Be A Blogging Expert
Notes Part 1 - on Yaro Starak Article - Blog Reporter versus Blog Expert
When I run across blog posts worthy of educational reading I break out my FireFox Scrapbook plugin and start taking copious notes. Here is the first section of notes and my thoughts on those notes taken from yesterday’s post entitled “Blogging Reporters Versus Experts.
Article: There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).
My Thoughts: Boy, is that true. Becoming an expert is takes time, continuing education and an understanding of the subject matter to the degree where my expertise speaks with its own voice not anothers. See “How To Read” article. I like to report and think reporting can be a great way to develop a writing style.
Article: If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank; you want to be the expert.
My Thoughts: Easy for him to say 
. I don’t feel comfortable being the expert about anything and have a thing about people who think they’re “know-it-alls”. There are some experts who come off better than others. I think Yaro does a nice job communicating knowledge without sounding to “uppidity”.
Article: Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise.
My Thoughts: That’s a good thing. Learning to blog has many different facets beyond expressing content as either an “expert” or “reporter”. If I can leverage the content of “experts” and produce my own unique content with that leverage…I’ll take it for the first few months.
Article: Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.
My Thoughts: Perceived value is the key here. You can find so-called experts on the opposite aisle of every subject. Just because someone is perceived as an expert that doesn’t make the right. Yaro is right on with that last part of this paragraph.
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